Watch one message become a complete event campaignâfrom landing pages and funnels to reminders, nurture and conditional follow-up.
Free live 2-hour online working session · Live screen-share build · Practical, transparent and built from scratch
Sam will share his screen and build the engine liveâshowing how AI can turn one clear instruction into the campaign behind a filled room.
14 yearsFilling event rooms
6 countriesIn-person event experience
120,000+Event registrations generated
30â60Events run each month
One prompt can now start building the entire engine behind your campaign.
Start with one clear message through a familiar chat platform such as WhatsApp, Telegram or Slack. Give the AI your offer, audience, dates, colours, fonts and desired outcomeâthen direct it to build the connected campaign assets and logic.
Landing pages and funnelsCreate the pages, structure, messaging and customer journey needed to capture interest and registrations.
Email and SMS remindersBuild confirmation and show-up sequences that keep the event clear, relevant and front of mind.
Warming and nurtureDevelop follow-up campaigns that educate, build trust and move prospects towards the right next step.
Conditional workflowsRoute people differently based on actions: clicked, did not click, registered, replied or needs more nurturing.
The result: less platform-hopping. More time driving the message.With the right connected setup, chat becomes the command centre. You can instruct the system, refine the outcome and coordinate the campaign without living inside every CRM, LMS or automation screen.
See it happen liveSam will build a campaign from scratchâon screen, with no black box.
This is not a polished playback or a theory-only webinar. You will see the decisions, prompts, connections and campaign logic as they are created.
1 · BriefTurn an event goal, audience and offer into one clear instruction.
2 · BuildCreate the landing-page, funnel and follow-up assets the campaign needs.
3 · BranchAdd âif this, then thatâ logic so each prospect receives the right next step.
4 · ConnectShow how the pieces work together to drive traffic, registrations and attendance.
You will leave understanding what sits behind the engine, which AIs can be connected, and how to brief the system for the outcome you actually want.
Where it appliesBuild the campaign around the outcomeânot around the software.
The same engine can support a webinar, an in-person event, a speaking offer, or a landing page designed to sell a product or program.
1AttractClarify the message and create the content or traffic pathway that gets the right people to stop and act.
2NurtureBuild the reminders and warming journey that develops trust without constant manual effort.
3ConvertConnect every action to a clear next step that creates registrations, conversations and opportunities.
Built for experts who want a stronger commercial engine behind their message.
Speakers who want a more consistent flow of qualified opportunities.
Authors and coaches ready to turn expertise into authority-building content.
Consultants and service professionals who need smarter nurture and follow-up.
Business owners who want AI and automation working as a connected system.
Three live sessions. The same practical working session.
Saturday 24 October10:00 am to 12:00 pm AEDT
Tuesday 3 November12:00 pm to 2:00 pm AEDT
Wednesday 4 November12:00 pm to 2:00 pm AEDT
Practical strategy from people who live this work.
You will learn from complementary perspectives: filling rooms, building the speaker business, and creating the marketing systems that keep both visible.
Sam Cawthorn
Founder of Speakers InstituteSam has spent 14 years filling event rooms across six countries and has generated more than 120,000 event registrations. He oversees a business running 30 to 60 events each month and uses connected AI systems to move campaigns from instruction to execution.
- Professional speaker, author and entrepreneur
- Founder of Speakers Institute
- Practical experience across event acquisition, authority and conversion
Anna Osherov
Event marketing expert and facilitatorAnna is an event marketing expert, speaker, facilitator and educator. Since 2006, she has worked with business owners and organisations on marketing and business development, helping experts move from best-kept secret to recognised industry authority.
- Marketing and business development practitioner
- Speaker, facilitator and event strategist
- Practical expertise in campaigns, visibility and live events
Come ready to see the engineânot just hear about AI.
Do I need to be technical?No. The session focuses on how to brief, direct and connect the system in plain language.
Is this just a list of prompts?No. You will see how the prompts, AI tools, pages, workflows and follow-up logic work together as one campaign.
Will I see a real build?Yes. Sam will share his screen and build from scratch so you can see the process, the decisions and the finished pathway.
Live online via Zoom. Select your preferred session when you register.
